
Starbreeze had faced difficult financial times in recent years, so this new deal is likely a positive development for Payday 3 and the company overall. Payday 3 was originally announced back in 2016 when Starbreeze acquired the franchise for $30 million. Koch Media CEO Klemens Kundratitz said, "Based on what we’ve seen already, Payday 3 is going to take the franchise to new heights and will delight Payday fans as well as new audiences alike with innovative multiplayer gameplay." "We now have a strong foundation for a successful launch of Payday 3." "We are excited to announce this exclusive long-term Payday 3 co-publishing deal with Koch Media who shares our passion for the Payday franchise and the games as a service model," Starbreeze CEO Tobias Sjögren said. It's still too early to talk about specifics, Listo says, but he promised that Payday 3.

You can see a new image of Payday 3 above. Payday 3 is in the works for release in 2023 through a partnership with Koch Media's Prime Matter.
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The game is slated for release on PS5, PC, and Xbox Series X/S. The franchise has proven to be extremely successful with 28 million "installed base games" so far. PayDay 3 is still a long way off at this point, as the game won’t be seeing the light of day until 2023. I'd dare say there are 2 groups of players who have experienced the game at initial phase vs current and there are going to be people who prefer the current state. It's so far gone that the two versions of payday 2 are vastly different. The news release also mentions that Starbreeze remains the owner of the Payday IP. The start of payday 2 I think would've been closer to payday the heist than it is in current state. The game isn't releasing anytime soon, however, as it's slated to debut in 2023 on console and PC. Thanks to this investment, Payday 3 is now "fully financed," Starbreeze said in a news release.
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This mega-deal spans development of the base game and more than 18 months' worth of post-launch support, as Payday 3 will embrace the games-as-a-service model. Starbreeze also confirms that Payday 3 will launch for PC and consoles (no further details on the latter yet) in 2023, and that it will be supported with post-launch content with additional.
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Now, following the deal with Koch Media, it seems that Starbreeze is in a stable position, and it's full steam ahead for Payday 3.Payday 3 is still coming, and now we've learned that developer Starbreeze has cut a deal with Koch Media where Koch will pay €50 million ($59 million USD) to assist with the game's development and marketing. The studio was believed to be under financial pressure after Overkill's The Walking Dead was cancelled, resulting in the company firing its then CEO Bo Andersson and cutting costs.

Payday 3 was first announced back in 2016, and Starbreeze had been searching for a publisher ever since. We now have a strong foundation for a successful launch of Payday 3." "In addition to securing the continued development, this deal secures global publishing of Payday 3 as well as the marketing efforts through the entire game life cycle. "We are excited to announce this exclusive long-term Payday 3 co-publishing deal with Koch Media, who shares our passion for the Payday franchise and the 'Games as a service' model," said Tobias Sjögren, acting CEO of Starbreeze. The deal, which is estimated to exceed €50 million, will see Starbreeze retain the rights to the Payday IP and cover costs of both development and marketing of Payday 3, including more than 18 months of post-launch content. Sean Carey Starbreeze Studios has struck a publishing deal with Koch Media for Payday 3, which will launch sometime in 2023 for consoles and PC.
